You can use content in inbound marketing to raise brand awareness and interest. In outbound marketing, you contact the customers to do the same thing.
What is inbound marketing?
Inbound marketing is a strategy that uses a variety of tactics to get your target audience to visit your business. Because it attracts a different type of customer than banner ads and paid search results, inbound marketing is popular with small businesses and e-commerce vendors.
If you want to receive more inbound calls, it is helpful to familiarize yourself with effective digital marketing strategies.
4 ways to generate more inbound leads
The following are my top five strategies to make things easier for you.
1-Improve your content
Producing high-quality content is essential if you want to generate inbound leads. A potential customer is more likely to engage with the content if it is relevant.
Producing high-quality content is essential if you want to generate inbound leads. Blogging and creating infographics are all examples of this. A potential customer is more likely to engage with the content if it is relevant.
Keeping up with the most recent industry trends and best practices is another way to enhance your content. SEO practices include optimizing content for mobile devices and using multimedia and engaging images.
2. Optimize for Organic Search
An SEO strategy is to bring people to a company’s website, starting with the main landing pages. Your page may appear higher in searches on platforms like Google (the leading search engine) and Bing (the runner-up) if those pages contain the keywords that potential customers use to search for your products or services.
Also, for keyword optimization, you can ensure that each of your site’s landing pages has a relevant title to your target audience loaded onto your site. If you optimize your content from an SEO point of view, you can take it one step further in bringing potential customers to your website.
3. Expand Your Presence
The more platforms you are active on, the more opportunities will be there for you to connect with potential customers. For instance, if you only have a website, you won’t reach potential clients who might be watching videos on YouTube. But, if you have a YouTube channel, Instagram account, or website, more people can learn about your company and contact you.
Including a live chat feature on your website is yet another strategy for expanding your reach. You can answer questions from visitors to your website in real time by using live chat. People who want to ask a few quick questions before calling you might find this helpful.
4. Retarget With Ads
You can remind people about your business and encourage them to call by retargeting them with ads. Companies show retargeting ads to people who have before visited their websites or interacted with them in some way.
Click-to-call ads are another way retargeting can be helpful. These ads let people click on them and call your business right away. It could be beneficial if you need to speak with someone right away or need answers.
What is Outbound Marketing?
Outbound marketing is a type of outreach in which the goal is to reach the customers, educate them, and turn them into qualified leads or customers using the information you already have about them.
4 ways to generate more inbound leads
Digital media has contributed to newer platforms for outbound marketing and also to traditional channels. Today’s most important outbound marketing channels are as follows:
Traditional outbound marketing channels are broadcasting channels like radio, television, newspapers, and magazines that brands use to promote their goods and services. Broad-based B2C businesses rely on broadcast advertising campaigns to boost sales, even though they have a higher upfront cost than other forms of advertising. The reason is straightforward: B2C products are more popular with the general public than niche B2B or B2B businesses.
2. Exhibitions and outdoor events
Another way of outbound marketing is through outdoor events like trade shows and exhibitions, especially in the business-to-business market. They provide brands with the opportunities to meet the interest of potential customers, gather business cards for follow-up sales, broaden networks for partnerships, and so on in a unique setting.
The attendees and potential customers who attend outdoor events do so out of interest in product offerings, which is a vital selling point for brands. That is one of the main reasons why outdoor events are successful.
3. Email Marketing (one-to-one)
Buyers at various points along their customer journeys take different approaches to locate solutions. As a result, you can send the right message to the right prospects at the right time while mapping content to various stages of the buyer journey. So, it is a must to construct workflows based on the buyer’s journey.
4. Email marketing (one-to-many)
Email marketing was once a direct outbound activity but is now a marketing role. Intelligent audience management and segmentation, which use distinct email sets and workflows to target database groups, speed up email marketing’s effectiveness. This type of segmentation takes into account t the various levels of sales potential distributed throughout the buying funnel.
The approach and objectives of the inbound and outbound marketing channels differ. While each channel has its own marketing goals, such as increasing brand awareness, generating leads, and increasing sales, it’s hard to know which works best for your industry.
If you want to increase the number of inbound calls you receive, start utilizing the appropriate digital marketing strategies. You can increase the number of calls you get by creating valuable content, expanding your presence across various digital platforms, and investing in your SEO.